Celebrating 10 years: Web Survey Methology book

Web Survey Bibliography

Title Retaining Virtue in a Virtual World: E-surveys in Public Policy Research
Author Mallett, T.
Source Canadian Federation of Independent Business
Year 2001
Access date 21.12.2005
Full text pdf (120k)
Abstract The advent of web technologies and electronic mail
has been an important development in the field of
marketing and opinion research. These new
widespread methods of communications have opened
up potential avenues and approaches to survey-based
research. Quite appropriately, however, these
methods have also come under scrutiny, as any new
approach should, for their representativeness and
influence on data quality.
Access/Direct link CFIB homepage
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography (4086)

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